Understanding mobility in context

Usage patterns for mobility innovations

Based on the data obtained through the Mobility Survey aspern Seestadt, aggregated usage patterns (by socio-demographic clusters as well as social milieus) are provided for different modes of transport, depending on the needs of the respective innovation project. The temporal resolution as well as spatial depth depends on the particular research question.

Mobility behaviour data and their contexts / intrapersonal mobility behaviour changes

The Mobility Survey aspern Seestadt provides aggregated mobility behaviour data (modal split, trip lengths, route choice, …) for the neighbourhood according to socio-demographic characteristics as well as social milieus. A repeated survey over several years is planned, through which intrapersonal mobility behaviour changes can also be determined (in addition to changes at the neighbourhood level).

Visualization and mash-up of data

Based on data available to aspern.mobil LAB and provided by the project stakeholders, we create cartographic visualizations. In this context, merging of data sets or recalculations are also possible. The service is limited to already existing automated processes.

Video recordings and analyses / life in public space

Based on the respective questions of the innovation project, an investigation setting in public space is defined. The analyses are carried out using equipment on site and thus comply with current data protection regulations. The recordings enable statements to be made about interactions between road users and their environment. In addition, precise hydrographs can be generated for different user groups.

Target groups and personas in use cases

Personas help project stakeholders to focus ideas and characteristics of a product or service. They represent potential customers and embody their desires, concerns, knowledge, skills, and other underlying conditions. This keeps the focus on the target audience and excludes anything else that would lead to distractions for a project.

Ethnography of contexts of use

Contexts of use provide information about the scope of users’ needs. Using a broad mix of methods including open-ended interviews, participant observation, data and document analysis, and digital capture methods for self-ethnography, aspern.mobil LAB conducts survey processes and creates contexts of use.

Aggregated key figures on mobility and transport in aspern Seestadt

The project promoters are provided with a collection of key figures on mobility and transport. These include, for example, information on the modal split at the neighbourhood level, the degree of motorization at the building block level or multimodal traffic counts.